Brand Assets
Official David Mason + Associates Logo is to be only used within the below restrictions. If any branding questions arise please contact us.

Logo Formats
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Font Rules
The main brand fonts are Mr. Eaves Sans and Space Mono. If these fonts are not available, Helvetica is an acceptable serif alternative.
primary palette

The DMA has three official colors: Teal, Red and Gray. These colors have become a recognizable identifier for the company. Use them as the dominant color palette for all internal and external visual presentations of the company. The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly (less than 10 % of the palette in one piece. Use them to accent and support the primary color palette.
Primary Colors
HEX: #007b8a
CMYK: C100 M032 Y042 K007
RGB: R000 G123 B138
PMS: 7713C
HEX: #eb0029
CMYK: C001 M100 Y092 K000
RGB: R235 G000 B041
PMS: 185C
HEX: #646569
CMYK: C061 M053 Y048 K019
RGB: R100 G101 B105
PMS: Cool Gray 10C
Secondary Colors
CMYK: C023 M000 Y001 K000
RGB: R185 G217 B235
PMS: 290C
HEX: #1B365D
CMYK: C095 M074 Y007 K044
RGB: R27 G54 B93
PMS: 534C
CMYK: C000 M019 Y089 K000
RGB: R255 G199 B44
PMS: 123C
Brand Guidelines